YOU’RE NOT BEING REPLACED. YOU’RE BEING REDESIGNED.
How Amazon’s AI revolution is quietly rewriting the future of work
Seattle, June 17, 2025
Amazon CEO Andy Jassy didn’t mince words. In a company-wide memo, he made it clear: artificial intelligence isn’t just a tool, it’s a transformation. A transformation that will shrink the corporate workforce.
From customer service and advertising to internal engineering and logistics, more than 1,000 AI projects are automating the kind of work that once required human minds. In Jassy’s words, employees must “become conversant in AI” or risk being left behind.
This is not just Amazon’s story. It’s the emerging story of every major corporation grappling with generative AI. The promise is efficiency. The cost is people.
And it’s happening now.
The new worker: a prompt, not a person.
Corporate loyalty is being redefined by productivity metrics. Charts go up. Payrolls go down. The boardroom sees it as a win. The worker sees it as a warning.
“Reskill or Resign” isn’t just a slogan, it’s a mandate. But reskill for what future? A future shaped not by collaboration, but by optimization. Where even the most capable human faces a tireless digital shadow.
What this moment demands
We created this poster to capture the unease, the quiet panic behind the corporate gloss. The worker with his head in his hands isn’t lazy or outdated. He’s loyal. He’s experienced. He’s human.
And he’s being told he’s no longer efficient enough.
This is not a condemnation of technology. It’s a call to use it with vision, not just velocity. To ask who benefits from AI’s rise and who bears the cost.
Because in the age of automation, the most radical act might be remembering the value of a person.
What are your thoughts? Has AI already changed your workplace—or your job security? Share in the comments.
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